An online marketplace for stock photography catering to POC.
The stock photography market is huge but is not as diverse as it could be. In its current state, does not accurately reflect the wealth of diverse people in society. BIPOCSTOCK was created out of the need for more BIPOC representation media and branding. I set out to make a responsive web app that specializes in finding stock photography of and for BIPOC individuals. In order to really get an understanding of the user and their pain points, I conducted lots of research as well as some usability tests.
BIPOC individuals have a much harder time finding stock photography that they can see themselves in. The goal of this study is to get a clear understanding of the barriers that exist in this arena and to find ways to improve the experience for users.
In order to get a clear understanding of the current user experience I surveyed 30 people. I found that 75% of respondents dont feel represented in media and 62% of respondents said it was difficult to find stock photography that featured BIPOC.
Asking users to participate in surveys is the easiest and most efficient way to get insight to the pain points that users may have with an experience.
To validate my hypothesis I conducted some quantitative research and learned about the discrepancies in search term results for different keywords.
Qualitative interviews with a plethora of individuals are beneficial because you can view users and their behavior in the context of their lives. They can point out what content is memorable, what people feel is important for the proposed solution, and what ideas for improvement they may have.
A Few Interview Questions
What are some challenges you face when looking for stock photography?
When looking for stock photography, what aspects are most important to you?
Do you feel it is important to see yourself or your culture reflected in your branding? Why or why not?
Finding BIPOC Stock Photography
Since this was a solo project I was not only responsible for gathering research but also for the design of the proposed solution. I began with research of the different product areas: what were customers pain points, how did they utilize existing options? I then completed a competitive analysis of websites that offer stock photography and created a user persona to visualize the ideal user.
I then proceeded to sketch user flows, interactions, and a basic interface.
Access to high quality photos of black people.
Affordable licensing fees.
Easy to use platform
"I do feel like it's important to see yourself represented in your brand and media in general. That's the reason I use POC with the things I create. I'm aware of the fact that we need more representation across the board."
Lack of variety.
Photos aren't high quality.
Location: Los Angeles, CA
Ethnicity: Black or African American
Occupation: Web Designer
I wanted to create a brand language that was also representative of the users I am trying to solve for. The goal was for the brand identity to evoke a sense of warmth and community.
When developing the color palette I was inspired by the rich variety of skin tones of people of color.
UI Elements Inspiration Board
Taking design inspiration from existing stock photo repositories, it was important for me to develop a solution that provides a smooth and easy experience for visitors.
High Fidelity Screens
Home screen page
Photo details page
Order Receipt page
User profile page