ULTRA MUSIC CUBE

*Press the play button to see it transform*
 

Overview

The Ultra Music Festival is a concert that takes place over three days in Miami. I was tasked with creating a proposed installation that was interactive for festival goers. The installation needed to include the following 5 features:

1) Entertainment
2) Food
3) Merchandise
4) Gathering Hub
5) Platform for Artists

 

Timeline

3 Weeks

Role

3d Modeler
Motion Designer
Graphic Designer

Tools

Solidworks, Keyshot, Adobe Illustrator, Photoshop

Product 

Foldout Exhibit

Background

ULTRA is usually held in March and caters to EDM music fans. The event brings people from all over the country and they even have an event called Ultra Worldwide where they bring the music concert to different countries. They have been to places such as Thailand, Korea, Japan, Taiwan, Colombia, Paraguay, Puerto Rico, Macau, Chile, Bolivia, and Peru. As of 2019 Ultra Worldwide has hosted their festivals in more than 30 countries. This music festival brings out the biggest stars in EDM and usually has an average attendance of 100,000 -150,000 people.

Screenshot (719).png
Screenshot (720).png

Modeling Process

I first created the basic square shape and then progressively added the additional elements like the merchandise stands, dance floor, food kiosk and display screen. 

Elevations

Creating elevations for the cube is an effective way at observing it's scale in comparison to the user or festival goer. 

ULTRATopElevation
ULTRATopElevation

press to zoom
ULTRAFrontElevation
ULTRAFrontElevation

press to zoom
ULTRAOpenElevation
ULTRAOpenElevation

press to zoom
ULTRATopElevation
ULTRATopElevation

press to zoom
1/4

Renderings

The Ultra cube being shown completely folded up and in various environments. 

ULTRACLOSED.134.png
TEST2.131.png
TEST2.png

Features

I wanted to show instances of the chair in a real world environment, as well as what different finishes could look like. 

Present-02.png

1

5

2

4

3

1

Dancefloor/Runway

2

Food Vendor/Kiosk

3

Remote Concert Viewer

4

Artist Spotlight

5

Merchandise Kiosk