LIQUID LIGHT DESIGN
Overview
Liquid Light Design is an up and coming website/xr design agency ran by Kyle Piworkowski. As the founder, he felt that his website needed improvements in order to attract a higher caliber of clients. I was tasked with re-designing the website and improving the user experience for current and new visitors.
Objectives & Goals
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Improve the user experience of the site.
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Modernize the visual design.
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Increase traffic and conversions.
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Build trust with potential clients.
Timeline
4 Weeks - Feb. 2022 to March 2022
Role
UX Designer
Tools
Figma, Duda
Platform
Responsive Website
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Identifying User Pain Points
Before sitting down to design anything I wanted to get a clearer understanding of Kyle's pain points. After having a quick chat, I recorded the following:
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Users couldn't tell what industry he was in or what services were provided.
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Due to excessive information being presented, navigation of the site was difficult.
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Overall design is not cohesive.
Identifying User Needs
With a clearer understanding of his concerns and what wasn't working, I then confirmed the following user needs: (Users include both the client and site visitors)
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Simple navigation.
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Visually pleasing design.
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View breadth of work.
Core Users

XR Enthusiasts

Founder

Small Business Owners
Ideation
The first step I took was analyzing every page, then tallying every pain point and problem with the site.
HOMEPAGE


Pain Points:
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Ad hoc layout
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Uneven spacing
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Information overload
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Illegible text due to small size
PORTFOLIO PAGE


Pain Points:
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Ad hoc layout
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Illegible text due to small size
ABOUT PAGE


Pain Points:
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Wasted space
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Illegible text due to small size
CAREERS PAGE

Pain Points:
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Wasted space
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Illegible text due to small size
Competitor Analysis
I decided to research some of the best web design agencies in the business and take inspiration from their design language.

Wireframing
Next I created some wireframes in Figma using inspiration for the different companies I researched. The aim was to keep the new design simple yet modern.
HOME PAGE

PORTFOLIO PAGE

ABOUT PAGE

XR GALLERY PAGE

CAREERS PAGE

BLOG

UI Elements
Buttons

Color Palette
Typography

