LiquidLightproject.com Website Redesign
Role
Timeline
Deliverable
Tools
Product Designer
10 weeks
Responsive Website
Figma
Photoshop
Overview
Liquid Light Design is an up and coming website/xr design agency ran by Kyle Piworkowski. As the founder, he felt that his website needed improvements in order to attract a higher caliber of clients. I was tasked with re-designing the website and improving the user experience for current and new visitors.
Objectives & Goals
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Improve the user experience of the site.
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Modernize the visual design.
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Increase traffic and conversions.
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Build trust with potential clients.
Identifying User Pain Points
Before sitting down to design anything I wanted to get a clearer understanding of Kyle's pain points. After having a quick chat, I recorded the following:
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Users couldn't tell what industry he was in or what services were provided.
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Due to excessive information being presented, navigation of the site was difficult.
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Overall design is not cohesive.
Identifying User Needs
With a clearer understanding of his concerns and what wasn't working, I then confirmed the following user needs: (Users include both the client and site visitors)
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Simple navigation.
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Visually pleasing design.
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View breadth of work.
Core Users
Small Business Owner
Founder
XR Enthusiast
Ideation
The first step I took was analyzing every page, then tallying every pain point and problem with the site.
Homepage
Pain Points:
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Ad hoc layout
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Uneven spacing
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Information overload
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Illegible text due to small size
Portfolio Page
Pain Points:
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Ad hoc layout
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Illegible text due to small size
About Page
Pain Points:
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Wasted space
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Illegible text due to small size
Careers Page
Pain Points:
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Wasted space
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Illegible text due to small size
Competitor Analysis
I decided to research some of the best web design agencies in the business and take inspiration from their design language.
Wireframing
Next I created some wireframes in Figma using inspiration for the different companies I researched. The aim was to keep the new design simple yet modern.
Home Page
Portfolio Page
About Page
Careers Page
XR Gallery Page
Blog
UI Elements
Buttons
Color Palette
Typography
Final Design
The client built and is having their site hosted using a DIY website builder called Duda. There were some slight constraints that didn't allow me to completely implement the designs from the high fidelity mockups.
Homepage
Portfolio Page
Services
Homepage