Overview

Liquid Light Design is an up and coming website/xr design agency ran by Kyle Piworkowski. As the founder, he felt that his website needed improvements in order to attract a higher caliber of clients. I was tasked with re-designing the website and improving the user experience for current and new visitors. 

Objectives & Goals

• Improve the user experience of the site.

• Modernize the visual design.

• Increase traffic and conversions.

• Build trust with potential clients.

Identifying User Pain Points

Before sitting down to design anything I wanted to get a clearer understanding of Kyle's pain points. After having a quick chat, I recorded the following:

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• Users couldn't tell what industry he was in or what services were provided.

• Due to excessive information being presented, navigation of the site was difficult. 

• Overall design is not cohesive. 
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Identifying User Needs

With a clearer understanding of his concerns and what wasn't working, I then confirmed the following user needs: (Users include both the client and site visitors)​

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• Simple navigation.

• Visually pleasing design.

• View breadth of work.​

Core Users

XR Enthusiasts

Founder

Small Business Owners

Ideation

The first step I took was analyzing every page, then tallying every pain point and problem with the site. 

HOMEPAGE

Pain Points:​

• Ad hoc layout

• Uneven spacing

• Information overload

• Illegible text due to small size

Wireframing

Next I created some wireframes in Figma using inspiration for the different companies I researched. The aim was to keep the new design simple yet modern.

UI Elements

Buttons

Color Palette

Typography

Final Design

The client built and is having their site hosted using a DIY website builder called Duda. There were some slight constraints that didn't allow me to completely implement the  designs from the high fidelity mockups.